Dimensions 297mmx210mm
(duration 38 secs)
This animation shows a selection of pages from my trend forecasting project. The booklet was created using Indesign, A4. Using WGSN and other trend drivers, I predicted a trend for AW17 called 'Sceptical Seizure', where I looked into the zeitgeist of the times, which saw the mistrust in government and society from millennial consumers leading to trends within streetwear. I created a visual look book to portray this trend and then looked at the silhouettes, fabrics and colours that would fit in the trend. I used CADs from WGSN to create my own range plan, I edited these CADs in Illustrator before placing them in my Indesign document.
