(duration 34 secs)
I created this animation to show some of the pages from my marketing plan for Miss Selfridge. I created the original document in Indesign, A4. I stuck to the brand identity for Miss Selfridge, using colours, fonts and imagery similar to that which they would use. The marketing plan looked into the fashion retailer, studying the 7 P's of marketing. I then came up with a new social media campaign for Miss Selfridge to help improve their social media following from their existing consumer as research showed their social media following was low in comparison to their competitors and needed improving.
